To begin with, many consumers are drawn to new products and it leads to increased visibility and interest. Obviously, the important reason might be that they often promise improved functionality, better quality, or enhanced features. Therefore, highlighting newness can attract consumers looking for the latest trends. At least in part, as it might be caused by increasing day-to-day competition within trade among huge business corporations, the better review the product has, the easier it would be to evaluate the needed product and make conceived decisions for clients, also, by creating great advert companies can dislodge their opponents. For example, since Steve Jobs who was the CEO of Apple used to advertise smartly and сhicly, Apple could sell many of their gadgets at the beginning of its history.