Today, human beings are facing a huge amount of advertisements either on the internet or in their routine life. Actually, it means that advertisement is becoming the main strong “weapon” in the business industry. So companies in order to gain more attention and high profit try to highlight their products showing that it is something new among other similar goods. However, boosting the products in this way might also have demerits. So in the forthcoming ,paragraphs I will give the main reasons and discuss both sides.