It is true that a growing number of people want to buy well-known designer labels of many Consumer products. While there are some obvious reasons for this trend, I believe that it is a Totally negative development. The reasons for the increasing consumer concern with brand names are simple to explain. Firstly, the marketing departments of giant corporations aim to identify their goods with a Glamorous and successful lifestyle, and people are easily swayed by advertisements. Companies often use celebrity endorsement to promote their products, with famous people Like Cristiano Ronaldo or Victoria Beckham. Secondly, the possession of a Mercedes car or a Gucci handbag, for example, advertises one’s own wealth and taste to others. The idea behind Owning a brand name is to make others jealous. However, I would argue that this is a completely negative development. In terms of what Ordinary people can afford, consumers are encouraged by corporations to squander their Savings on ...