The question of whether advertising for younger generation should be prohibited or not has sparked the debate, with some asserting that it is immoral to aim children and manipulate them with colorful advertisements, while others argue that the joyful atmosphere of commercials affects children in a good way. However, in my opinion the objection is completely fallacious and the owners of companies should be free to advertise for any group they want, I will discuss the both sides of controversy in detail.