In today's world, most consumables contain processed sugar and as a result consumption is the biggest reason for many health-related issues. Therefore some believe that sugary food and drinks should be priced high in order to control sugar consumption. Even,though I agree that sugar products are unhealthy, I firmly disagree that emphasising only the price alone on processed sugar items does not help to mitigate people buying sweet products. In this essay, I will explain why other factors also should be considered in order to demotivate customers from buying such products.