Although having a celebrity front an international aid organisation can help raise awareness for their cause, some argue that this just draws attention away from the real issue. Those in favour might argue that high-profile personalities garner greater support because, as a pop-culture-driven society, we are more likely to follow where the rich and famous lead. While this may be true, it also paints us as selfish sheep unable to care about each other’s struggles until a famous person makes caring “cool.” Unfortunately, the notion that fame is synonymous with value is a pervasive one, but I hold humanity in much higher esteem.