Business occupies a vital role in our world nowadays, it has a major effect on all aspects of life; international, educational and cultural. Despite its importance for humans to grow up, not everyone can succeed, people need to plan well, execute professionally and advertise their products smartly. The advertising process is hard and needs to be convenient to the customers, many businesses make sure that their products are modern somehow. In this essay, I will argue that this action stands as an obstacle to their development.