Nowadays, according to Italian surveys, roughly 62% of the world population buy online. In fact, high multinational companies such as Amazon or eBay have reached big revenues especially in the last 10 years, where the significant increase of modern technology has made shopping easier, comfortable and safer. On the contrary, there are people that usually do not prefer to do “modern shopping”. Therefore, they still make shopping without the new technology help. In this essay, I will try to discuss both views and finally, I would state my own opinion regarding the matter.