There is no such a time in history that the media and entertainment have become so prevailing among people as it is today, and they have almost become one of the most important carriers of all types of commerce. Goods and services may still be well-known without any promotion in the past but now, since there are too many of them, advertising becomes the one-and-only if any businesses want themselves to thrive in the market. But what is funny is that, if you take a good look at all the advertisements, you may wonder why almost all brands or manufacturers emphasize that their products are new in some way.