Nowadays, being in sync with the latest fashion trends is a crucial matter for modern societies regardless of age or gender. Based on this fact which had been proved many years ago, people tend to spend their budget on a new hairstyle, makeup products and brand-new clothes. However, many ones believe this is a waste of money, others claim this is the price that we have to pay in favour of being up to date. This essay will take both arguments under examination to find out the reasons for their agreement or disagreement then, indicate the writer’s view in the end.