On the one hand, fresh water is freely given from the earth for human society and that should not be a problem when humans consume it or do something with it but there are at least two problems in maintaining the presence of it. Firstly, because fresh water is easy to get the fresh water often overused by companies to manufacture their products. To illustrate, for a fashion companies so much amount of water is used to coloring their raw clothes. Secondly, the speed of cycle fresh water consumed by humans is slower than the natural production the water itself. Back to the first example, in developing contry, the waste of water streamed down to the river and to meet the natural requirements to be fresh again will be long way proccess.