For many consumers, especially those with limited financial resources, price is the number one factor when buying product or service. This can be depend when its come to purchase of everyday items or frequently buying products, such as basic cellphones,Because people consider about more features and quality buying mobile phone and long lasting period of phones.Talking about service people are willing to pay during emagency situation such as medical treatment for better health.There for I would like to mention I will disagree this satatement,people are not only consider price buying product and services but also other factors such as personal Referances,service value,Quality long lasting period,easy purchasing methods.