Businesses these days tend to advertise their new products by highlighting the novelty of those products. There are obvious reasons behind this strategy. The market nowadays is overloaded with options. Every other day, new variants of products are being launched. From grocery supermarkets to technology stores, the consumer comes across huge variety, and additions to this existing variety are being made on regular basis. This makes it very difficult for any new product to attract customers’ attention. This is where the role of such kinds of advertising strategies comes in. For any new product that is being introduced in a market already flooded with similar alternatives, it has to have some novelty to it: a certain “newness”, some discrete features that distinguish it from the hoard of already available substitutes and help it gain a consumer base. And this is the advertising “glitch” that businesses hold on to in order to make their newly launched products stand out among the rest, ...