From my opinion , emphasizing businesses’s products are new in some ways is something they should do . They emphasize their products are new to compete against other businesses . As you know , there are many companies develop the same product together . So emphasizing helps them to show off the invidual superiority . Customers will get attrarted by these and help they make sales . This keeps market economy more competitive and also helps the country’s economy develop more . For example , Amazon has built a set of scalable and repeatable processes, coordinated with 14 leadership principles that the company implements every day from brainstorming ideas for new projects to approaching solutions.Amazon’s most important leadership principle is to focus exclusively on the customer . Now Amazon is the largest e-commerce website in the world of . But everything has a downside . To prove that their products is better , some companies often make some claim are not entirely true . Airbone me...