In general, it is a ubiquitous notion that the distinctive feature of modern society is tremendous diversity in any sphere of our life and culture area is not an exception As a matter of fact, nowadays it has become a possibility for some, even entirely mediocre, piece of art to be categorised as a "masterpiece", yet awe inspiring items remain in complete obscurity Basing on my personal knowledge and experience I would like to note that to some extend I agree with this statement, but at the same time I admit that the issue is quite controversial . In this essay there is an attempt to summarize the information and make a relevant conclusion basing on a row of powerfull arguments. First of all, the underlying determinant of the case when the popular figures are being glorified while other, more talented artists are discarded, is enormous impact of media and social networks on people's preferences . Much as we try to appreciate extraordinary creatures commonly admitted as ...