It is true that there are two groups of people with opposite attitudes about how effective are advertisements. Some persons believe that advertising is significantly influential and can persuade customers to buy. However, the other ones argue that advertisement is common and old-fashioned and nobody pays enough attention to them. So it’s not an appropriate way to convince persons to purchase. In my perspective, individual experiences in marketing clarify this fact that, although advertisement is a common way, but it has got enough effect on humans’ decisions. In the following paragraphs, I will shed light on this contradiction between these two groups’ beliefs.