People have always had the desire to copy their behavior, their appearance, and also their lifestyle from others. Due to the rapid pace of globalization and the huge amount of information flowing on the Internet, society has more access to new trends in various areas such as dressing styles and new products in each section. Regardless of being the producer or the consumer, people tend to copy others’ products or styles. I believe that it is due to the nature of human beings and to a certain point it is necessary in society although in some cases it might not be acceptable in communities. In the following paragraphs further consideration will be provided around the mentioned subject.