There is growing sentiment today related to how branding impact to the success of the business. To begin with, we need to understand the meaning of branding. Branding can be simply understood as the identity of the company. It can be realized as a logo company, visual design and mission, but the most significant thing that every company want to achieve is trust and recognition from customers and target audiences. Branding brings many benefits to the company and I will explain it in the detail in this essay.