Impulsive buying is a tendency of a consumer where he purchases any goods or commodities on the basis of temperamental emotions. Online shopping aggregators use this buyer's condition to generate high sales by offering huge discounts in their offering. Attracted to the deflated price, one might get insecure that in future the price may inflate; hence, they purchase the merchandise immediately. As their decision is based on an impulse, their new order is replaced with the existing one. Hence, this causes the old stock to go to waste which is detrimental to our environment.