Nowadays, materialism is taking the place of the old pillars which held up society. In fact, a study performed on a global level last year stated that, for the majority of people, the social position of a person is more important than his social behaviour. I strongly believe that the reason for this rising trend is the increase of possibilities to show ourselves in a virtual readjusted world. In this essay I will outline why I think that this superficial point of view is increasing in our society and then I will analyse a possible solution for this problem.