Nowadays, many believe modernisation era made the act of purchasing goods and services a lot less complicated while others believe the opposite. A majority of the population suggested how efficient shopping can be by utilising the right inventions, altough the rest find technology to be overcomplicate the simple act of buying items. I have to agree with the first statement as I have experienced the simplicity in using technology while shopping. Thus, this essay will discuss both views and my opinion apprehensively.