There are several physical activities that are very popular across the countries for example, soccer as a group sport or MotoGP as an individual sport. Supported by information technology development nowadays, millions of eyes can watch it through various kinds of electronic devices, such as television that takes the biggest part or mobile phones as individual portable devices. This phenomenon was exposed by businesses to take part in terms as sponsors for certain favourable sports to promote their goods or services through commercial marketing. Collaboration between the enterprises with sports would have mutualistic symbiosis, such as the enterprises could provide funding for specific competition or federation that would improve the sport's quality, in return they can put massive promotions for their business. At the same time, it is possible if the corporations potentially have bargaining power to control specific kinds of sports.