Sponsoring sports games were already common in antique nations, like patrons in gladiator games in the Roman Empire, but the expectation of advertising the sponsorer brand in return became popular in the last decades. The merits are, for instance, companies can reach a wide range of people with sport. On the other hand, demerits include that, they can cancel any time their financial aid, which can ruin a sports group, and also some brands advertise their products with the athletes, which have nothing related to sports sometimes. This essay will discuss the benefits and disadvantages of the statement above.