Marketing is the important part of each business which could build it functionally .Advertising and representing products of a factory is crucial to compete in a marketplace ,so , investing in this area is logical action of the owners ,however, evaluating of these effects of advertisment on the life of consumers is another part of marketing . When individual wants to choose specific brand of one product must have enough knowledge about the performance and function of this product on their own life ,for example, there are many brands of beauty products ,however , some of them would be favorable among people ,because of efective presentation in front of pupils ,when this issue is important that people pay own their budget to products more than its worthy , on the other hand , they must be aware don not pay for the only branding not quality plus branding .