In modern times, companies are persuading individuals that they are selling new goods in the advertisement for the brand due to the competition between businesses, besides, depending on new items to appeal to more customer eyes on a specific brand to increase their sales. I believe that this improvement has an advantageous impact on the quality of items. Businesses are publishing that their products are new for two main reasons: To begin with, most companies are competitive therefore, they must be up-to-date to follow up with other businesses and to keep their brand in the market. The second reason for this phenomenon is to attract more buyers to increase the company income by advertising for new products.