Nowadays, when our society is in the stage of rapid transformation ,a tendency to increase in the amount of factors which lead to globalisation can be observed. It is agreed, that this issue can lead to the total loss of cultural identity,as cities and variety of nationalities grow significantly and rural areas appears to be less common. This essay,firstly,will discuss why mass communication and transport rise continuesly, followed by an analysis of consequences which can contribute to the negative development for culture.