What do you think about an efficient promotion way in advertising? It is essential to set a proper method for surviving in today’s competitive society. Especially, in the field of advertising industry, considering a solution to sell more products is extremely crucial since a lot of entrepreneur challenge to beat rival companies all the time. Among many ways, the most notable way these days is highlighting manufactures to new. Then, we explore about why this phenomenon happened and whether the mean to promote new products is positive change or negative effect.