The contrast of two different companies pursuing success in the business world using diverse marketing strategies as a business model, both focus on with similar products to market differently. For the last few years, business markets have had massive transformations due implementation of sustainable marketing strategies, which provides tools that enhance industries´ operation through philosophies such as B2B or B2C marketing, applied by companies with similar products. Comparing both marketing strategies for importers and distributors, shows significant differences in terms of budgets and profits or effectiveness in commercial operation.