It is common among people these days to purchase amenities like cars, clothes, etc with well-known brands. Buying what they demand from companies with famous labels on their products is the result of how society values these logos. For example, some believe that social members who use Apple goods are more popular than others especially, the young generation. It is crystal clear that this is a negative development. This essay will explore the reasons for this phenomenon and why it can be regarded as a negative advancement.