I believe the most important recipe for the success of a business is advertising. The main reason is that advertisement of products or services can affect the sales positively. This is because advertising helps businesses reach wider audience and promote their brand, attracting potential customers. As a result of this, companies can have greater sales, which means they can maximize their profit margin and achieve more financial stability. For example, most global companies, such as Pepsi, spends billions of dollars on advertisement, and they often report advertising their products is the most important aspect of their success. If, in contrast, businesses do not promote themselves through advertising, they may not compete with their rivals as their products or services might not be informed by many people. Therefore, businesses can make financial progress via advertising.