Advertising is crucial to businesses and helps them to attract individuals eventually transforming them into loyal customers. Several business are launched everyday causing abundance and competition amongst similar products. In order to stand out against similiar tools and services, businesses are required to think out of the box to craft a unique marketing strategy. Eventually, businesses settle to marketing them as new in some way. Some individuals support the notion that these stratigies lead to positive development whereas critics argue that it has boosted negative development and I strongly agree with the latter opinion, mainly due to few reasons.