In recent times, companies are launching products in markets through commercial films as their products are new in some way. There are some reasons for this trend such as business firms want to fullfil consumers needs, they want to competetive in front of counterparts and increase their profit margin. I believe that this is a positive development because this kind of emphasises helps consumer to understand more about that product and purchase the right product as per their needs. Apart from this, companies could get more incentives.