Today , advertising of businesses for their goods is underlining being their Produccts new in some way often. There are some backgrounds and reasons that Companies are using this type of advertising now. One of them is in the near Past, Products development, Companies Patents and individuals invents rate was much higher than now and busineses were prosperus back then but with slowing down in Products expansion, their profits decreased dramatically and they had forced to affectation in their advertising . For instaance, in the recent decade, Smart Phones did not have any significant improvements from generation to generation, So, they had to show they had some every year.