Food quality was, is, and should be one of the strategic goals of the government. There are several ways to improve it and taxation increase is the easiest way to control an unhealthy food consumption. This is because if fast food price increases one day, the number of consumers will definitely decrease and people will start eating things that are more nutritious. It is the basic supply and demand economic law, which states "the more product costs, the less people consume it". According to an interview with McDonalds top management, 50% of costs consist of taxes, so it's increase will undoubtedly decrease sales figures.