It is very unwise to underestimate the important role culture plays in each country all over the world and for that reason, many questions are raised about how to properly protect cultural values. While many people think culture should not be used to take advantage of tourism revenue. It is considered by some people that tourism is the best option for many individuals to approach and preserve cultural values. From my perspective, I think that tourism plays an essential role in the culture and I will demonstrate my point of view during this essay.