It is often said that modern life presents us with an overwhelming number of choices. I completely agree with this, and I believe that the Internet and globalisation are the two major factors involved. It is undeniable that the Internet has led to a dramatic expansion in the number of choices that are available to us. The number of online media options, for instance, is now almost endless. There are countless websites offering entertainment, news, videos, on-demand TV and music streaming, many of which are free. I would argue that this abundance of media leads to confusion on the part of the average user, as we have to make so many decisions about the content that we consume. A personal example of this trend would be the fact that I had a choice of just four TV channels when I was a child, whereas I now have access to thousands of films and series through services like Netflix. Alongside the influence of the Internet, globalisation is making the world smaller and compounding th...