With the advent of the Internet, people gained the opportunity to purchase their products and services via the computer. On-the-web commerce is now a highly lucrative business and is valued in the billions of dollars annually. This phenomenon is having a major impact on the traditional way of making purchases, which is, in my opinion an advantageous tendency since online shopping is both time-saving and more convenient. Aside from finding cheap deals and avoiding the crowds, there is a plethora of reasons to do shopping online rather than on the high street.