The research process is carried out following a systematic scientific sequence. The authoring team identifies the research problem and proposes specific research objectives to measure consumers' perception of virtual try-on technology in online shopping. The authors employ a qualitative research method to refine the model and scales, specifically through individual interviews with experts knowledgeable and interested in virtual reality technology in online shopping. Subsequently, the team conducts a synthesis of the gathered data, analyzing and interpreting the qualitative insights obtained from the interviews. This phase contributes to refining the research framework and ensuring a comprehensive understanding of consumers' attitudes towards virtual try-on technology in the context of online shopping.