Of course, like every other businesses they want to people to buy a significant amount of sells. It can be done in many ways, one of them is to advertise their stocks by making consumers believe into their product is more unique with new more advanced technology or features than the rest of their previous products. For example, iPhone, which everyone loves also worships, changes just one feature or just one more camera; still everyone now are in crucial need for the latest iPhone. Another example is fashion, a complicated branch I will never understand. My best friend, who wants to be a designer, says that she really wants the Vivienne Westwood’s jacket, which she saw yesterday on the runway. The next month she does not want the jacket anymore because it is out of fashion.