In the rich source of fairy tales that spread worldwide, "The Little Mermaid" is considered to be one of the best romantic stories. The story puts the context about the brave and gorgeous mermaid named Ariel, she desired to explore the upper world love day to day. One time, on her first journey to the upper land, she fell in love with Prince Eric. After that, by following her heart, she made a deal with witch Ursula to exchange her beautiful voice for a pair of legs which provided her the mobility on land. Simple as the trade maybe, her father's authority and also her life were endangered. Despite her mistake, Ariel saves her father and spends her life in her true love. In my opinion, the best part of the story is the conversation between Ariel and intrigued Ursula. This is not only an example of making decisions wisely but also associated with the marketing rule, called:" put all your eggs in one basket" which reminds people to be more proactive, confident, and reckless in making t...