An advertisement, per se, is one of the most essential factors how each business product can be sold. Hence, some products' advertisements focus on the rate of products' freshness. Admitting that there are pros and cons to this development, depending on the value systems or circumstances, the answer varies from person to person. All in all, I consider this derives from the idea that many customers will follow an emerging market, regarding this theory as a totally positive development, discussing in the following essay.