Experts worldwide believe that the environment is degrading at an exponentially faster pace and if not acted upon at the earliest, it would lead to a disaster, which will be difficult for human beings to recover from. While there were many false warnings in the past people seem to have lost faith in scientists and the Government. With no materialistic reward to be earned for saving energy nor reprimand for using more, they tend to enjoy the comfort obtained by splurging on resources. This essay will discuss in detail the reasons for such behaviour and ways it can be solved.