This graph highlights the information about the UK’s multimedia audiences on one day in 2018. It is clearly noticeable that the highest raise in the involved population rate was both at 11 am and at 11 pm for radio at 29% and television at 45% respectively. According to the graph, until 3 am more people used to listening to the radio then watching the the TV, and after that the TV spectators’ number’s dominance was plain. Having been fluctuated between 2 and 6 percents, an amount of people who watched the TV in the morning from 6 am to 12 am, increased sharply until reaching its’ peak at 11 pm. There was a downwarding trend in a television audience percentage from 10 pm to 6:30 am of the next day in 10 times from 40% to 4%. Regarding to a radio audience, there was a flowing decrease since its’ the only one raise at 11 am, thus gradually tending to only 3% at 4 am.