Although there are many reasons for overspending on refinement products, the most prominent is to imitate the actors and actresses. To explicate, the advertisements of well-known brands leave their unforgettable image in the minds of individuals,that's why instead of using home remidies, they just follow their role models. For instance, the prominent company Olay promoted their product under eye brightening cream, youngones trusted these commercials blindly, and for this they made the purchase.