In today's world, most of the consumables contain processed sugar and as a result of consuming in the biggest reason for many health related issues. Therfor some belive that that sugary food and drinks should be priced high in order to control sugar consumption. Eventhough, I agree that sugar products are unhealthy, I firmly disagree that emphazing only on the price alone on processed sugar items do not help to mitigate people buying on sweet products. In this essay, I will elloborate why other factors also should be considered inorder to demotivate customers buying such products.