Although nowadays commercials are essential for creating positive brand image, there is a general belief that some of the adverts make use of immoral or inappropriate content. I fully agree with this view. First of all, it is important to mention, that some adverts create unrealistic or misleading image of the product resulting in customers dissatisfaction. For instance, diet pills are claimed to be an easy way for getting slim, however, no information about possible side effects is mentioned in the ads. As a result, such ads just give empty promises to people, who understand that there are many hidden details only after purchasing this product. Furthermore, most commercials are really disturbing and forcing people to make impulsive decision. A person may have no need in purchasing a particular thing, however, the more he or she is exposes to the ads, the more one feels the urge to make a purchase. Moreover, some advertisements and promotions specifically target children ...