There has been an ongoing debate about whether companies should sponsor major sporting events, Some argue that it puts excessive strain on their budgets and neglects age groups who are not interested in these events. Others, however, believe that targeting teenagers can be highly profitable, as it could boost product sales. While I agree that sponsoring big games is a strategic investment for companies, particularly in reaching younger audiences, I believe the potential for increased sales and brand exposure outweighs the concerns about budget strain and audience limitations.