A handful of companies have been sponsoring sports teams as an avenue of promoting their products, while there are some who think that it is a good idea, there are also others who do not agree with that. Personally, I felt that it is an innovative way of promoting a product however the choice of the team needs to be considered as well. In this essay, using football teams as an example, I will delve into both sides of this advertising coin and give explanations for my opinion.