Internet enables the connectivity among people, one of the strengths of the Internet is allowing people to publish their thoughts about the products that they bought. This attitude has several advantages, but the strongest one is that people can acquire a certain amount of knowledge about the product whether it matches with customer's expectations or not. On the other hand, it forces traders to increase customer satisfaction, since they are in the consciousness that they are getting evaluated by the buyers. I strongly believe that it is a very beneficial enhancement, which should be supported.